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Welcome to the Action Force GI Joe toys Section. In 1982 the Action Man toy line was dramatically shrunk to compete with the popular Star Wars figure size of 3.5 inch toys. Losing 9 inchs in height didn't dent our hero's confidence and one of the largest and most popular toy lines was born.

To start with Action Force was released in the UK (G I JOE in America, but we wouldn't know who those guys were!). The first figures just looked like little Action Men and even had Action Man on the packages. they soon evolved to incorporate a diverse selection of figures and fighting men from all over the world. Jungle fighters, Desert Troops, Special Forces, Navy Seals, Ninjas, Demolition Experts......you name it and you'll find it in the Action Force / G I Joe line somewhere!

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